indi is designed to honor artisans and invest in the empowerment and education of kids in our communities
“with love & care”
We started indi as a way to offer beautiful clothes for our little ones that represent the values we stand for—and the world we want them to grow up in.
In all that we do, we honor artisan traditions and the communities where these traditions were born. Each piece we design is created in collaboration with our artisan partners and respects their craft through fair wages and consumer education.
Clothing with Integrity
How make our clothes stands in opposition to the trends of the fashion industry. By implementing ethical business models and a commitment to natural print processes, we’re able to offer high-quality clothing while respecting the planet and the economy.
By streamlining our supply chain and cutting out unnecessary agents, we’re able to reallocate 20% of the cost of production into education initiatives in the communities we partner with. Established and reputable partners like Girl2B ensure that these efforts are creating meaningful and lasting impact.
Founder & Designer
Born in Brooklyn, of Moroccan and Italian descent, Matt Aprile has 15 years experience designing and producing clothing, most recently as VP of Design for Ralph Lauren. Matt studied Art at Vassar College and Design at Esmod in Paris. His intro to the fashion industry began in Morocco after school, where he worked in the family garment factory and started a company working with leather artisans in Marrakech.
His work has taken him to factories all over the world and over the course of the last 6 years he watched a big shift in the industry take place as fast fashion expanded exponentially. Exhausted by the role fast fashion has played in the creation of cheap disposable clothing, pollution of the communities around factories, cultural appropriation, and ultimately abuses of laborers, and inspired by the birth of his children, Matt felt a need to align his work with his values and start something meaningful. The human connection between company and factory was getting lost, and as clothing became more disposable the human connection between the consumer and the makers was lost as well.
With indi he set out to create something to reengage the consumer with the communities making our clothing, and to honor the work of artisans and their craft. Focusing on individual impact, telling the stories of the artisans that we work with, and the children that we support through our partnership with girl2b, he's found a joyful way to do what he loves and share it with others